A logo is the very first impression people get of your company. A well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. Your logo should set you apart from your competition, it should be designed for immediate recognition, inspiring trust, admiration, loyalty, and an implied superiority and to build brand recognition. When it comes to logo design, size does matter, a logo has to look good and be legible at all sizes and numerous formats. An effective logo should endure the test of time.
A logo should look professional, a cheap “generic logo” will not reflect your company’s value or convey a professional image. Great logos make great first impressions and when people can easily remember your logo, you have a competitive edge.
Before Cactus Farm Graphics begins the design process we need to talk. We need to know about your business or organization, it’s history, the products or services you provide for your clients, your goals, your competition, your target audience, what you have now and your ideas. Then we’ll both be on the same page and be able to work together so that your finished logo looks professional and visually communicates your intended message.