Logos

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A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

The whole point of creating a logo is to build brand recognition.


When it comes to logo design, size does matter. A logo has to look good and be legible at all sizes.